Growth – Stabilise Self Serve
Task
"Stabilise and grow self-serve revenue in Q2 and Q3 2024 (Increase Monthly and Annual Recurring Revenue (MRR & ARR) 😭"

Goal:
Stabilise and grow self-serve revenue in Q2 and Q3 2024
Key Squad Metric:
- Increase in-trial conversion from 1% to 1.5%
- Increase in-trial engagement of features by 20% (engagement: repeat usage of features)
- Increase in-trial adoption of features by 10% (adoption: first time use of a feature)
- The team working on this should focus on making it easier for the right users to join Trint
- The team working on this should also focus on improving the trial experience and helping users reach the ‘aha’ moment as quickly as possible
- Current state: Old, outdated form structure with too many options and no clarity on what I’ll get by answering accurately
- Proposal: Modernise the flow and show personalised value-points to show what they can do in Trint for their use-case

Hypothesis: By offering a value-first onboarding flow, we’ll be able to provide trialists with the knowledge of Trints’ existing features that could benefit them in their use case, therefore encouraging them to adopt these features and use them more during their trial period. As a result, we’ll be able to see an increase in the in-trial conversion from trialist to paid plans.
Trialists were also limited to viewing and editing only the first 5 minutes of their transcripts.
If they want to access the full transcript, they will need to subscribe to a paid account.
The impact on the conversion rates to date has been extremely positive.
5 months pre trial – 1.05%
Trial to date – 1.6%
